Archive for the ‘Articles’ Category

  • The Power of New Beginnings

    Feb 15, 13 • 220 Views • ArticlesComments Off

    The Power of New Beginnings Not quite got started yet with your New Year resolutions or goals for 2011? Don’t panic!  It’s not too late to start.  This very moment you have the opportunity to make another new beginning – not just because we have…

  • 10 Ways To Reward Loyal Customers

    Feb 15, 13 • 225 Views • ArticlesComments Off

    Offering free goods, discounts and special buying opportunities to regular customers shows them that you value their custom and keeps them coming through your door. 1. Offer cumulative discounts on selected lines. Offer discounts to customers when they reach…

  • Increase Profits by Understanding Your Customers

    Feb 15, 13 • 243 Views • ArticlesComments Off

    Having a customer strategy is simply good customer service amplified. But how can it increase profits? Christian Taylor, Yell’s Customer Strategy Director, explains how a customer strategy is about providing good customer service – profitably. The…

  • Mark Shaw on Twitter : Part 1

    Feb 15, 13 • 227 Views • ArticlesComments Off

    Over the course of any given week I see lots of people and many of them say to me that they are doing Twitter. But what does that actually mean? and are they kidding themsleves? Twitter like any other form of marketing activity needs a strategy. I wrote a…

  • The Value of Social Media

    Feb 15, 13 • 287 Views • ArticlesComments Off

    Some people don’t get social media, some people actively try not to. There can’t be many businesses that wouldn’t benefit from a comprehensive social media push, but not everyone has had their eyes opened by the massive opportunities for engagement and…

  • How Much Should You Charge?

    Feb 15, 13 • 3123 Views • ArticlesComments Off

    Here’s a tricky question for all new business owners – how much should you charge? If you pick a price that’s too high then you risk nobody buying, too low and you might not make a profit. Here are five mistakes to avoid when setting a price for your…

  • Why You Need a Niche

    Feb 15, 13 • 2661 Views • ArticlesComments Off

    Why is a niche is a good idea for a (very!) small business? You don’t have the time or the money to reach out to a wide range of buyers, so you need your promotional activities to be focused in one place. ‘Niching’ can be scary, though. It’s tempting…

  • 5 Ways to Overcome Isolation When Working From Home

    Feb 15, 13 • 6983 Views • ArticlesComments Off

    I live in London, where – at this time of year – the daily commute usually involves travelling at temperatures officially too high to transport cattle. Luckily for me, I work at home. So, while commuters cram into stuffed carriages, I’m…

  • Do you need more hands?

    Feb 15, 13 • 4799 Views • ArticlesComments Off

    I fondly recall sitting in my Grandma’s front room with a cup of tea and a slice of homemade blackcurrant pie, surrounded by hundreds of perfectly polished brasses, ornaments of birds and lovingly handcrafted tapestries, she stands in her pinafore and…

  • Exhibiting: Top 5 Tips

    Feb 15, 13 • 226 Views • ArticlesComments Off

    Having organised a number of Baby Fair’s and of course The Mumpreneur Conference and Awards, as well as exhibiting at various exhibitions with my “full time” business Ella Announcements, I know a thing or two about events. Here I’ll…