-
Feb 15, 13 •
220 Views •
Articles •
MumpreneurUK •
Comments Off
The Power of New Beginnings Not quite got started yet with your New Year resolutions or goals for 2011? Don’t panic! It’s not too late to start. This very moment you have the opportunity to make another new beginning – not just because we have…
-
Feb 15, 13 •
225 Views •
Articles •
MumpreneurUK •
Comments Off
Offering free goods, discounts and special buying opportunities to regular customers shows them that you value their custom and keeps them coming through your door. 1. Offer cumulative discounts on selected lines. Offer discounts to customers when they reach…
-
Feb 15, 13 •
243 Views •
Articles •
MumpreneurUK •
Comments Off
Having a customer strategy is simply good customer service amplified. But how can it increase profits? Christian Taylor, Yell’s Customer Strategy Director, explains how a customer strategy is about providing good customer service – profitably. The…
-
Feb 15, 13 •
227 Views •
Articles •
MumpreneurUK •
Comments Off
Over the course of any given week I see lots of people and many of them say to me that they are doing Twitter. But what does that actually mean? and are they kidding themsleves? Twitter like any other form of marketing activity needs a strategy. I wrote a…
-
Feb 15, 13 •
287 Views •
Articles •
MumpreneurUK •
Comments Off
Some people don’t get social media, some people actively try not to. There can’t be many businesses that wouldn’t benefit from a comprehensive social media push, but not everyone has had their eyes opened by the massive opportunities for engagement and…
-
Feb 15, 13 •
3123 Views •
Articles •
MumpreneurUK •
Comments Off
Here’s a tricky question for all new business owners – how much should you charge? If you pick a price that’s too high then you risk nobody buying, too low and you might not make a profit. Here are five mistakes to avoid when setting a price for your…
-
Feb 15, 13 •
2661 Views •
Articles •
MumpreneurUK •
Comments Off
Why is a niche is a good idea for a (very!) small business? You don’t have the time or the money to reach out to a wide range of buyers, so you need your promotional activities to be focused in one place. ‘Niching’ can be scary, though. It’s tempting…
-
Feb 15, 13 •
6983 Views •
Articles •
MumpreneurUK •
Comments Off
I live in London, where – at this time of year – the daily commute usually involves travelling at temperatures officially too high to transport cattle. Luckily for me, I work at home. So, while commuters cram into stuffed carriages, I’m…
-
Feb 15, 13 •
4799 Views •
Articles •
MumpreneurUK •
Comments Off
I fondly recall sitting in my Grandma’s front room with a cup of tea and a slice of homemade blackcurrant pie, surrounded by hundreds of perfectly polished brasses, ornaments of birds and lovingly handcrafted tapestries, she stands in her pinafore and…
-
Feb 15, 13 •
226 Views •
Articles •
MumpreneurUK •
Comments Off
Having organised a number of Baby Fair’s and of course The Mumpreneur Conference and Awards, as well as exhibiting at various exhibitions with my “full time” business Ella Announcements, I know a thing or two about events. Here I’ll…